In this day of DSLR is it relevant to shoot 16mm film?
Lynch shoots super 16mm celluloid with Todd Hannigan in Ventura, CA 2013
All Photos by T. Hannigan
In this installment of ‘How Do’ we explore shooting an “anti-commercial,” a product driven video which doesn’t necessarily overstate the brand, with surf filmmaker John Lynch and editor Darrin Roberts. In other words, an anti-commercial uses a bit of charm and story telling to sell a product in use without being too in your face about it. Both John and Darrin share their thoughts as they explain how they used their film ABROAD as a way to show how PENTAX are making competing DSLR cameras. Hint: These anti-commercials are also a great way to get a project financed in a different way then most are used to.
Thanks to Tyler of Ojos for this interview and blog post. Looking forward to seeing Ojos grow into the future. Eyes towards progress!